A startup gets one shot at its first anonymous survey. If people suspect the answers are traceable, they write what they think is safe — and you end up with data that is worse than none, because it looks like reassurance.
The suspicion is reasonable. In a small company a written comment can identify its author by tone, and everyone knows the tool was set up by someone in the room. So the interesting question is not "does the tool have an anonymous mode" but "what specifically stops this from being traced back to me".
What actually protects a respondent
Respondents answer through a unique emailed link and never create an account, so there is no login trail beside their answers.
No screen, report or export in the product attributes a response to a person — for any role, including the platform operator.
Written comments stay hidden until a minimum number of people have answered, so a comment cannot be narrowed down by elimination. The default is four, the thresholds are published, and lowering them warns you what you are trading.
The anonymity page is also honest about the limits: it states plainly where the guarantee is currently enforced by the application rather than made structurally impossible in the database, and what is being done about it. A vendor who will not tell you the limits is telling you something.
Fast enough to be worth doing
Describe what you want to find out in a sentence and have the campaign drafted for you, or build it yourself. Either way you are sending within about twenty minutes, and the reading of the results is produced rather than assembled.
No sales call, no quote, no implementation project. Fourteen days free with everything on, no credit card.
What to ask first
For a first survey: eNPS, one question about whether people have what they need to do their work well, one about whether they know where the company is going, and one open prompt. Four questions, five minutes, high completion.
The trap is asking about things you are not prepared to change. Every question is an implied promise to act, and the second survey's response rate is set by what happened after the first.
Questions people ask
We are 15 people. Is a survey worth it?
Sometimes not — at that size a founder who asks well in person often gets more than a form does. Where a survey earns its place is on the subjects people will not raise face to face: pay, a manager, whether they are thinking about leaving. If you are running it for those, anonymity is the entire mechanism, and it has to be credible.
Will people believe it is anonymous?
Only if you can tell them specifically why. "The tool says it is anonymous" convinces nobody. "Your answer is not linked to your name anywhere, comments stay hidden until at least four people have replied, and here is the page that explains it" is checkable, and checkable is what gets honest answers.
What do we do with the results?
Share them, including the uncomfortable parts, and say what you are going to do about one of them. The single biggest determinant of your second survey's response rate is whether anything visibly changed after the first.
Can we start without a credit card?
Yes. Fourteen days, every feature on, no card. And if you already have feedback from a previous survey, you can paste it in and get the AI reading of it on day one rather than waiting out a cycle.
$49/month
Up to 50 people · every feature · price locked for 12 months